Building stronger financial futures for Northeast Florida residents
Bank On Northeast Florida works to connect everyone to safe and appropriate financial products and services.
Bank On Northeast Florida is a collaboration between Wealth Watchers, City of Jacksonville, financial institutions, community-based organizations and local social service organizations, to ensure that all residents have opportunities to be financially healthy and build wealth. Together, we are working to connect people to safe, affordable, and certified bank or credit union accounts. Our coalition members also offer services and educational resources that support empowering people and families to improve their financial capability, health and resilience. Together we are committed to making Northeast Florida a safer, more accessible place to bank and build wealth, to ensure that all residents in the area can be financially healthy.
4.5%
of U.S. households are unbanked.
Approximately 12 million adults are unbanked, without a checking or savings account.
5%
of Duval County households are unbanked.
Approximately 20,257 households in the area are without a checking or savings account.
16%
of Duval County region households are underbanked
or approximately 64,822 households.
$400,000
The cost of being unbanked over a lifetime
due to the use of costly alternative financial services for routine financial transactions.
Featured Resources
Top Reasons to Open a Bank Account
Learn more about how being banked helps you reach your financial goals.
How to Pick a Bank Account
Banks offers accounts with different features, costs, and requirements so finding the right bank account can be a challenge. The How to Pick a Bank Account checklist can help you make the best decision.
Bank On National Account Standards
The CFE Fund’s Bank ON National Account Standards provide local programs with a benchmark for account partnerships with financial institutions, and include both core and recommended features to meet people where they are.
Our Coalition
Join us in connecting Duval County, Jacksonville Metro area, and regional residents to better banking products and making the Northeast Florida community a safer, more accessible place to bank.
Bank On Northeast Florida coalition members are working together to ensure that all households have access to safe and affordable bank accounts that meet their needs, allows them to increase assets, and strengthen their financial stability.

Our Partners
BANK ON CERTIFIED ACCOUNTS ARE
Safe
These accounts do not allow overdraft or non-sufficient funds fees, so you’ll never be hit with a surprise fee.
Low Cost
Certified accounts are $5 or less per month, with no unpredictable fees.
Functional
Certified accounts always allow free deposits, free withdrawals, and free bill payments.