About Us

About Us
Wealth Watchers launched Bank On Northeast Florida in May 2025. It is part of the national Bank On movement, working to improve the financial stability of unbanked and under banked residents and to connect them to safe, affordable bank and credit union accounts. Bank On Northeast Florida consists of a coalition of more than 25 organizations dedicated to programs and services that ensure residents can access and navigate the financial marketplace successfully.
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At Wealth Watchers Inc., we are proud to lead the Bank On Northeast Florida initiative, reflecting our unwavering commitment to financial inclusion. We understand that establishing a formal relationship with a financial institution is a crucial step toward economic stability and wealth-building. Our leadership aims to connect unbanked and underbanked individuals with safe, affordable banking options, empowering them to achieve financial independence and security.
Carrie Davis, CEO, Wealth Watchers
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Every strong community begins with financial stability. Bank On Northeast Florida is our commitment to ensuring that everyone – regardless of income or background – has access to safe, affordable banking and the tools to build lasting wealth. Together we’re turning financial inclusion into financial empowerment.
Carla Carter, VP of Homeownership, Wealth Watchers

Our Mission

Our members offer services and educational resources that help empower people and families to improve their financial capability, health and independence.

It is important that residents have access to resources that help lay a solid foundation for banking and financial empowerment. Our coalition is particularly focused on assisting youth, first-time job seekers and families with disabilities to access financial services.

Our History

Started in 2024, Bank On Northeast Florida helps connect consumers to safe and affordable banking products certified as meeting the Cities for Financial Empowerment Fund’s Bank On National Account Standards. With assistance from the CFE Fund, and Wealth Watchers, partners from the private, public and nonprofit sectors formed a Bank On working group early 2024 to identify strategies to increase collaborative efforts that could connect consumers to mainstream financial services and products.

Members represent community-based organizations, financial institutions and local government agencies that provide services and resources such as financial education, credit counseling, savings programs, banking series, credit repair, employment assistance, youth engagement and other financial empowerment programming.

Bank On Northeast Florida Coalition members meet regularly to identify points of collaboration, community engagement opportunities, share best practices and develop innovative ideas to strengthen and expand partnerships for increasing banking access.

The Bank On Movement

Bank On Northeast Florida is proud to be part of the national Bank On movement, made up of dozens of similar local coalitions across the country.

The nonprofit Cities for Financial Empowerment Fund (CFE Fund) is the national partner for local Bank On coalitions, supporting local efforts through resources like the Bank On National Account Standards and accompanying certification, grant support to build local coalition capacity, and a robust learning community. The CFE Fund also works to give voice to local coalition experiences by informing both federal regulatory policy and financial institution practices.